Once a reader sees a book cover design and thinks the book title is intriguing, what’s next? What helps them decide if they want to make the purchase? They might flip to the back of your book or to the dust jacket and read the blurb. 

Book blurbs are an oft-overlooked part of a writer’s marketing plan—after you’ve spent so much time writing a new book, it can feel understandably overwhelming to write even more—but these blurbs are actually a crucial part of book sales, and they can be what turns a little-known novel into a bestseller.

How to Write a Catchy Back-Cover Blurb That Sells by MasterClass

I don’t know about you, but back cover blurbs are so difficult for me. I’ve always struggled with condensing a lot into a little, and this little blurb is no exception. How on earth do I explain the entire plot of a whole book in just a little paragraph or two??? And how do I make that paragraph so enticing that whoever is reading it just has to buy it?

Well, this article has helped me a ton, and I continue to read it every time I have to write a new blurb. I’ve recently turned to it again as I consider the future of Project Pea, which you’ll hear more about next week. (Why? Tomorrow will give you a sneak peek!)

I love posts that are short, but informative, and lay out all the information neatly; this article does just that. No matter what stage of writing you’re at, you will need to write a blurb eventually, so I suggest you save this in your resource folder (which you should start compiling if you haven’t already!). Go forth and blurb!

Happy writing!
-E.J.

If you enjoyed this post, I hope you’ll consider donating to the blog and/or reading my stories on Vocal so I can continue to produce free content!

---

Want to delve even further into the writing world? Subscribe to my monthly newsletter to get a FREE storytelling guidebook right off the bat, plus insider looks into my upcoming works, writing memes, book recs, and much more!

Photo by Thought Catalog on Unsplash